Does eWOM influence destination trust and travel intention: A medical tourism perspective

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dc.authoridABUBAKAR, A Mohammed -- 0000-0002-1163-0185
dc.contributor.authorAbubakar, Abubakar Mohammed
dc.date.accessioned13.07.201910:50:10
dc.date.accessioned2019-07-29T19:27:24Z
dc.date.available13.07.201910:50:10
dc.date.available2019-07-29T19:27:24Z
dc.date.issued2016
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description.abstractVirtual community membership has a strong influence on a tourist's behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic word-of-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables associated with eWOM.
dc.identifier.doi10.1080/1331677X.2016.1189841
dc.identifier.endpage611en_US
dc.identifier.issn1331-677X
dc.identifier.issn1848-9664
dc.identifier.issue1en_US
dc.identifier.scopusqualityQ1
dc.identifier.startpage598en_US
dc.identifier.urihttps://doi.org/10.1080/1331677X.2016.1189841
dc.identifier.urihttps://hdl.handle.net/20.500.12451/5857
dc.identifier.volume29en_US
dc.identifier.wosWOS:000380139300028
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francıs Ltd
dc.relation.ispartofEconomıc Research-Ekonomska Istrazıvanja
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjecteWOM
dc.subjectDestination Trust
dc.subjectGender
dc.subjectTravel Intention
dc.subjectTourism
dc.titleDoes eWOM influence destination trust and travel intention: A medical tourism perspective
dc.typeArticle

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