Does eWOM influence destination trust and travel intention: A medical tourism perspective
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Tarih
2016
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Routledge Journals, Taylor & Francıs Ltd
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Virtual community membership has a strong influence on a tourist's behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic word-of-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables associated with eWOM.
Açıklama
Anahtar Kelimeler
eWOM, Destination Trust, Gender, Travel Intention, Tourism
Kaynak
Economıc Research-Ekonomska Istrazıvanja
WoS Q Değeri
N/A
Scopus Q Değeri
Q1
Cilt
29
Sayı
1
