Child images affect sports fans’ prosociality and aggression

dc.contributor.authorAytaç, Muhammed Bilgehan
dc.contributor.authorBilir, Hüsnü
dc.date.accessioned2024-04-30T12:17:22Z
dc.date.available2024-04-30T12:17:22Z
dc.date.issued2024
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description.abstractThis study explores the effect of child images in advertisements on financial support provided by team fans-including the intention to buy licensed club products-and reported aggression toward rival team fans. An online experiment was conducted on Turkey's three largest rival club fans (Fenerbahce, Galatasaray, and Bes,iktas,). Used visual materials were derived from Football (Study 1) and Basketball (Study 2). Fans (N = 496) exposed to the appeals with child images showed a higher intention to support their team financially and buy licensed club products; however, the stated aggression toward rival club fans did not differ. A follow-up experimental study (N = 132) was conducted on Fenerbahce fans to retest this insignificant effect, in which fans' state aggression is increased through a motivation video. It is concluded that this approach was only effective on aggression for the fans whose team identification was significantly higher. Findings are discussed within the kin selection theory and kindchenschema cuteness concept.
dc.identifier.doi10.1016/j.socec.2023.102150
dc.identifier.issn2214-8043
dc.identifier.issn2214-8051
dc.identifier.scopusqualityQ2
dc.identifier.urihttps:/dx.doi.org10.1016/j.socec.2023.102150
dc.identifier.urihttps://hdl.handle.net/20.500.12451/11742
dc.identifier.volume108en_US
dc.identifier.wosWOS:001143869500001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherElsevier
dc.relation.ispartofJournal of Behavioral and Experimental Economics
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectChildren in Ads
dc.subjectFan Aggression
dc.subjectDonation Intention
dc.subjectKin Selection
dc.subjectKindchenschema CXuteness
dc.titleChild images affect sports fans’ prosociality and aggression
dc.typeArticle

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