Siyasetin gösterileşmesi, lider olgusu ve seçmen tercihi
Yükleniyor...
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Bolu Abant İzzet Baysal Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Medyanın etkisinin giderek artması ve partilerin merkez partilerine dönüşmeleri gibi nedenlerle son yıllarda liderler siyasal partilerin önüne geçmişlerdir. Siyasi liderlerin öne çıktığı süreçte siyasal kampanyalar içerikten uzaklaşarak gösterileşmeye başlamıştır. Bu çalışmada üniversite öğrencilerinin hangi faktörlere bağlı olarak oy kullandıkları deneysel olarak analiz edilmiş ve bu faktörler siyasetin gösterileşmesi çerçevesinde tartışılmıştır. Araştırma bulgularına göre üniversite öğrencileri oy vermede en çok liderden etkilenmekte; parti program ve politikalarını lider ile siyasal iletişim üzerinden algılamaktadırlar. Bu bulgulardan yola çıkarak çalışmada oy tercihinde liderin ve medyanın ön plana çıktığı ileri sürülerek elde edilen bulgular siyasetin gösterileşmesi temelinde tartışılmıştır
In the last years, political leaders have pulled ahead to political parties because of the reasons like the increased effect of media, transformation of parties to central parties. In a process that political leaders have a leading role, political campaigns have become distant from the nature and started to spectacle. In this study the factors for university students’ voting choice was empirically analyzed and these factors are discussed in the context of political spectacle. According to the findings of the research, university students are mostly affected by leaders while voting; and perceive political parties’ program and policies through the leaders and political communication. With these findings, in the study it was claimed that leaders and media had the leading roles in the choice of voting, and the findings were criticized on the base of political spectacle.
In the last years, political leaders have pulled ahead to political parties because of the reasons like the increased effect of media, transformation of parties to central parties. In a process that political leaders have a leading role, political campaigns have become distant from the nature and started to spectacle. In this study the factors for university students’ voting choice was empirically analyzed and these factors are discussed in the context of political spectacle. According to the findings of the research, university students are mostly affected by leaders while voting; and perceive political parties’ program and policies through the leaders and political communication. With these findings, in the study it was claimed that leaders and media had the leading roles in the choice of voting, and the findings were criticized on the base of political spectacle.
Açıklama
Anahtar Kelimeler
Siyasal Pazarlama, Siyasetin Gösterileşmesi, Siyasi Lider, Seçmen Tercihi, Political Marketing, Political Spectacle, Political Leader, Choice of Voters
Kaynak
Ekonomik ve Sosyal Araştırmalar Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
9
Sayı
2
