Marketing structures of carrot production and challenges and recommendations: The case of Konya Province, Turkey

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Tarih

2020

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Parlar Scientific Publications

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

The main objective of the study was to deter- mine the structure of marketing, problems in mar- keting and to suggest solutions to the problems of carrot marketing. Primary data used in the research were gathered through personal interviews with the help of well-designed questionnaires from 73 carrot producer farms, 30 marketing channels' actors (broker/merchants) and 10 cold storage firms in Konya, Turkey. The surveyed samples were selected randomly. The data covered 2011 production season. Carrot marketing cost was calculated to be US$0.40 per kg; distributed as 69.39% of raw mate- rials, 11.7% broker commission, 8.89% transport costs, 7.04% packing, 3.39% labour and 0.22% other cost. For the carrot production, high input costs, difficulties in finding new markets, climatic conditions and delays or even failure in payment for product, were identified as the main problems. Regarding exports, to eliminate the complications at custom offices will ensure the sustainability of existing markets; and it should help to create new markets. National or international funds to support organizations and institutions involved could be provided for improvement of the sectors.

Açıklama

*Acar, Musa ( Aksaray, Yazar )

Anahtar Kelimeler

Carrot, Konya, Marketing Channels, Turkey

Kaynak

Fresenius Environmental Bulletin

WoS Q Değeri

N/A

Scopus Q Değeri

N/A

Cilt

29

Sayı

5

Künye