Would you like to be my facebook friend?

dc.contributor.authorAkkaş, Cemil
dc.contributor.authorBakırtaş, Hülya
dc.date.accessioned2020-02-13T14:11:40Z
dc.date.available2020-02-13T14:11:40Z
dc.date.issued2020
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description.abstractThis research seeks to understand how people respond to demographic factors and different types of Facebook profile. Using a 2 × 3 × 2 × 2 between-subjects experimental design, the research explores the relationship between gender of a fictitious Facebook account (female, male), attraction levels of the profile photo (attractive, normal and default), education status (university, default) and relationship status (in a relationship, default). Additionally, this process has been applied in both field research (Study 1) and laboratory (Study 2). A beauty survey was applied to determine the profile photos to be used in these fictitious accounts. Friendship requests were sent to participants in the two different environments (field and lab) by fictitious Facebook accounts, and results were monitored and analyzed. Whilst some research has been carried out on online friendship, no study exists that involves the role of the environment. The results of this study indicate that the environment plays an important role in friendship acceptance behavior. Another important finding was that the gender of participants is the most significant determinant in friendship acceptance behavior in both field and laboratory. However, the relationship between class and income levels of participants and behavior of accepting friendship request was not significant. Contrary to expectations, this study did not find a significant relation between friending behavior of participants and fictitious Facebook dimensions of gender, profile photos, education status and relationship status.
dc.identifier.doi10.1007/s12119-019-09684-6
dc.identifier.endpage-en_US
dc.identifier.issn1095-5143
dc.identifier.issue-en_US
dc.identifier.scopusqualityQ1
dc.identifier.startpage-en_US
dc.identifier.urihttps:/dx.doi.org/10.1007/s12119-019-09684-6
dc.identifier.urihttps://hdl.handle.net/20.500.12451/7195
dc.identifier.volume-en_US
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofSexuality and Culture
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectFacebook
dc.subjectFriending
dc.subjectFriendship
dc.subjectSocial Networks
dc.titleWould you like to be my facebook friend?
dc.typeArticle

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