Hatzfeld syndrome: Narcissistic postpurchase state of mind
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Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
John Wiley and Sons Inc
Erişim Hakkı
info:eu-repo/semantics/embargoedAccess
Özet
Although consumer behavior literature has analyzed narcissistic consumers in detail, little is known about their post-purchase attitudes and behaviors. With the help of the grounded theory approach, this study investigates the post-purchase attitudes and behaviors of consumers higher in narcissism. Findings suggest that narcissistic consumers do not ruminate and thus do not feel regret about their consumption preferences. They strive to stay distinct in their product and brand preferences and hence readily engage in brand-switching behavior. Also, they are not eager to talk about product and brand preferences and react adversely to criticism of their choices. Overall the study finds that narcissistic attitudes negatively affect brand loyalty and word-of-mouth intentions. Findings are discussed alongside other theoretical explanations and empirical findings.
Açıklama
Anahtar Kelimeler
Hatzfeld Syndrome, Narcissism, Narcissistic Consumption, Post-purchase Regret, Wounded Narcissism
Kaynak
Canadian Journal of Administrative Sciences
WoS Q Değeri
Q4
Scopus Q Değeri
Q2
Cilt
-
Sayı
-
