‘I wouldn't wish her on my worst enemy’: Discursive representation of women managers in a collaborative hypertext dictionary in Turkey

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Date

2023

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier Ltd

Access Rights

info:eu-repo/semantics/embargoedAccess

Abstract

Currently regarded as ‘new publicity’, collaborative hypertext dictionaries owe their popularity to the assumption that truth might have various perspectives rather than a single explanation. Evaluated within the scope of Web 2.0 to refer to participatory culture and social networking, these online dictionaries have a noteworthy role in constructing discourses of inclusion and/or exclusion. Informed by the theory of Discourse and Ideology, this article critically examines discourse representations of women managers in an online collaborative dictionary launched in Turkey, ‘Ekşi Sözlük’. Critical discourse analysis was applied to entries whose title included kadın yönetici (women managers) to identify discursive strategies deployed in the portrayal of women managers. The findings unveil traces of online misogyny that is systematically perpetuated via a pejorative and marginalizing language that overwhelms positive depictions. Emerging themes include the perception of the presence of women managers as a threat and of their inadequacy in management on the basis of traditional gender stereotypes.

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Keywords

Collaborative Hypertext Dictionaries, Critical Discourse Analysis, Discursive Identities, Turkey, Women Managers

Journal or Series

Women's Studies International Forum

WoS Q Value

Q2

Scopus Q Value

Q1

Volume

98

Issue

Citation