Technology acceptance model 3 in understanding employee's cloud computing technology

dc.contributor.authorCengiz, Esra
dc.contributor.authorBakırtaş, Hülya
dc.date.accessioned2021-06-28T11:39:18Z
dc.date.available2021-06-28T11:39:18Z
dc.date.issued2024
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description*Bakırtaş, Hülya ( Aksaray, Yazar )
dc.description.abstractThe aim of this study is to investigate the factors affecting cloud computing technology application by using technology acceptance model 3 (TAM3). The conceptual model was empirically analysed. While the experience of employees has no moderating effect on the relationship between subjective norm and perceived usefulness, the effect of perceived ease of use on perceived usefulness is moderated by experience. In other words, the higher the experience, the higher the effect of perceived ease of use on perceived usefulness. In addition, perceived ease of use, in terms of the perceived enjoyment and playfulness variables, has a mediating effect. Perceived usefulness and perceived ease of use in cloud computing have positive effect on behavioral intention. Research on cloud computing and technology acceptance model has overlooked the mediating and moderating effect of variables in TAM3, on which very little work has been done.
dc.identifier.doi10.1177/0972150920957173
dc.identifier.endpage-en_US
dc.identifier.issue-en_US
dc.identifier.scopusqualityQ1
dc.identifier.startpage-en_US
dc.identifier.urihttps:/dx.doi.org/10.1177/0972150920957173
dc.identifier.urihttps://hdl.handle.net/20.500.12451/8208
dc.identifier.volume-en_US
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSAGE Publications Ltd
dc.relation.ispartofGlobal Business Review
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCloud Computing
dc.subjectTechnology Acceptance model 3 Structural Equation Modeling
dc.subjectEmployee Experience
dc.subjectBehavioural Intention
dc.subjectUse Behaviour
dc.titleTechnology acceptance model 3 in understanding employee's cloud computing technology
dc.typeArticle

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