The impact of travel 2.0 on travelers booking and reservation behaviors

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dc.contributor.authorElçi, Alev
dc.contributor.authorAbubakar, A. Mohammed
dc.contributor.authorİlkan, Mustafa
dc.contributor.authorKolawole, Eluwole Kayode
dc.contributor.authorLasisi, Temitope Taiwo
dc.date.accessioned13.07.201910:50:10
dc.date.accessioned2019-07-16T08:21:40Z
dc.date.available13.07.201910:50:10
dc.date.available2019-07-16T08:21:40Z
dc.date.issued2017
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description.abstractThe Internet offers a rich atmosphere for prospective travelers to gain familiarity, and harvest and retrieve travel-related information and resources. An increasing number of tourism and hospitality firms have turned their attention to new business opportunities on the Web. Travel 2.0 has emerged as a new tool for competitive advantage. This study draws on social cognitive theory and the DeLone and McLean Information Systems (D&M IS) success model to diagnose the impact of websites design quality on booking/reservation intentions from a travelers’ perspective. This research model was tested with 700 valid data collected from travelers using Travel 2.0 websites through online survey using SPSS v18 for the analysis. The results of the data analysis provided support for the hypothesized relationships of e-service and system quality with booking/reservation/purchase behavioral intention implying that an e-travel site’s quality is an essential success factor for tourism enterprises. However, information quality of an e-travel site is negatively related to booking/reservation intention. Cross-sectional design and self-report measures are the shortcomings of the study. Little research has been done on the relation between websites design (e-service, information, and system) quality, and booking/reservation intention. This article presents new insights into how these variables may influence potential tourist. © 2017, 2017 K.J. Somaiya Institute of Management Studies and Research.
dc.identifier.doi10.1177/2278533717692909
dc.identifier.endpage136en_US
dc.identifier.issn2278-5337
dc.identifier.issue2en_US
dc.identifier.scopusqualityQ2
dc.identifier.startpage124en_US
dc.identifier.urihttps://dx.doi.org/10.1177/2278533717692909
dc.identifier.urihttps://hdl.handle.net/20.500.12451/2293
dc.identifier.volume5en_US
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSAGE Publications Ltd
dc.relation.ispartofBusiness Perspectives and Research
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectBooking
dc.subjectPurchase Intention
dc.subjectReservation
dc.subjectTravel 2.0
dc.subjectTurkey
dc.titleThe impact of travel 2.0 on travelers booking and reservation behaviors
dc.typeArticle

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