Literature review and discussion on customer loyalty and consciousness

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dc.contributor.authorAkın, Eyup
dc.date.accessioned13.07.201910:50:10
dc.date.accessioned2019-07-16T08:23:19Z
dc.date.available13.07.201910:50:10
dc.date.available2019-07-16T08:23:19Z
dc.date.issued2012
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description.abstractIn the marketing and consumer behaviors literature, there is a widely accepted assumption that customer loyalty is conscious. In this study the origin of the view that loyalty is a conscious behavior and/or attitude was tried to be reached and the paradoxical situation was tried to be emphasized by giving place to findings and comments that do not support this view as a result of a broad literature review. In line with the purpose, the basic studies within loyalty literature were examined and discussed deeply and the real reason for this conflict was found to be ignoring the fact that loyalty is a result that contains sensuality. As a result the effect of this paradoxical assumption for enterprises and customers were assessed and significant detections were given. © EuroJournals, Inc. 2012.
dc.identifier.endpage173en_US
dc.identifier.issn1450-2275
dc.identifier.issue51en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage158en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12451/2745
dc.indekslendigikaynakScopus
dc.language.isoen
dc.relation.ispartofEuropean Journal of Economics, Finance and Administrative Sciences
dc.relation.publicationcategoryMakale - Ulusalarası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectConsumer Consciousness
dc.subjectCustomer Loyalty
dc.subjectInertia
dc.subjectInertial Loyalty
dc.titleLiterature review and discussion on customer loyalty and consciousness
dc.typeReview Article

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