Literature review and discussion on customer loyalty and consciousness
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Tarih
2012
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In the marketing and consumer behaviors literature, there is a widely accepted assumption that customer loyalty is conscious. In this study the origin of the view that loyalty is a conscious behavior and/or attitude was tried to be reached and the paradoxical situation was tried to be emphasized by giving place to findings and comments that do not support this view as a result of a broad literature review. In line with the purpose, the basic studies within loyalty literature were examined and discussed deeply and the real reason for this conflict was found to be ignoring the fact that loyalty is a result that contains sensuality. As a result the effect of this paradoxical assumption for enterprises and customers were assessed and significant detections were given. © EuroJournals, Inc. 2012.
Açıklama
Anahtar Kelimeler
Consumer Consciousness, Customer Loyalty, Inertia, Inertial Loyalty
Kaynak
European Journal of Economics, Finance and Administrative Sciences
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
Sayı
51
