Apriori Algorithm in Market Basket Analysis: A Retailer Example in Turkey

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dc.contributor.authorAksoy, Anıl
dc.contributor.authorKaplan, Burçin
dc.contributor.authorGülpınar Demirci, Vildan
dc.date.accessioned2023-10-06T06:41:26Z
dc.date.available2023-10-06T06:41:26Z
dc.date.issued2023
dc.departmentİktisadi ve İdari Bilimler Fakültesi
dc.description.abstractIn recent years, along with the technological improvements and data volume increase, data mining in CRM and marketing’s common strategical issues became more popular. There is an increasing trend that data mining can help customer relations and the research of these analyses’ is directly related to consumers. In this study, the management of customer relations and the timeline of customer's life cycle research models were explained along with the theory of togetherness apriori algorithm. The authors collected the data via a Turkish company's retail sales verification in the Istanbul airport. The sales data for two months of this company has been analyzed. From the total number of 1650 transactions, 1550 customer transactions were found who pick more than one product. In this two-month dataset, 42 groups of product associations were examined using SPSS 15.0 module program. The research showed that the products displayed together and which one can display separately from other products have emerged. This study also provided a general insight into the efficient demand number of the goods to be evaluated for the customers’ needs and demands.
dc.identifier.doi10.1007/978-3-031-40395-8_16
dc.identifier.endpage235en_US
dc.identifier.isbn978-303140394-1
dc.identifier.issn1865-0929
dc.identifier.scopusqualityQ3
dc.identifier.startpage222en_US
dc.identifier.urihttps:/dx.doi.org10.1007/978-3-031-40395-8_16
dc.identifier.urihttps://hdl.handle.net/20.500.12451/11081
dc.identifier.volume1808en_US
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer Science and Business Media Deutschland GmbH
dc.relation.ispartofCommunications in Computer and Information Science
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectApriori Algorithm
dc.subjectCustomer Relationship Management
dc.subjectData Mining
dc.titleApriori Algorithm in Market Basket Analysis: A Retailer Example in Turkey
dc.typeBook

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