Apriori Algorithm in Market Basket Analysis: A Retailer Example in Turkey
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Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Science and Business Media Deutschland GmbH
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In recent years, along with the technological improvements and data volume increase, data mining in CRM and marketing’s common strategical issues became more popular. There is an increasing trend that data mining can help customer relations and the research of these analyses’ is directly related to consumers. In this study, the management of customer relations and the timeline of customer's life cycle research models were explained along with the theory of togetherness apriori algorithm. The authors collected the data via a Turkish company's retail sales verification in the Istanbul airport. The sales data for two months of this company has been analyzed. From the total number of 1650 transactions, 1550 customer transactions were found who pick more than one product. In this two-month dataset, 42 groups of product associations were examined using SPSS 15.0 module program. The research showed that the products displayed together and which one can display separately from other products have emerged. This study also provided a general insight into the efficient demand number of the goods to be evaluated for the customers’ needs and demands.
Açıklama
Anahtar Kelimeler
Apriori Algorithm, Customer Relationship Management, Data Mining
Kaynak
Communications in Computer and Information Science
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
1808
