Embracing ethical excellence: the journey towards responsible marketing

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dc.contributor.authorKumcu, Elif Hasret
dc.date.accessioned2025-10-15T07:14:31Z
dc.date.available2025-10-15T07:14:31Z
dc.date.issued2024
dc.departmentSosyal Bilimler Meslek Yüksekokulu
dc.description.abstractThe chapter explores the evolution and growing importance of ethical marketing practices, emphasizing the need for corporations to adhere to responsible marketing standards in a rapidly changing landscape. It highlights the role of various organizations, such as NGOs and government agencies, in promoting ethical behavior by addressing exploitative practices and establishing guidelines to protect consumers. The chapter also discusses the critical role of technology in marketing, focusing on data privacy, cybersecurity, and the impact of social media. Case studies, such as Patagonia's sustainability efforts, demonstrate the practical implementation of responsible marketing. Through comprehensive education and communication, companies are urged to integrate ethical conduct into their operations, creating trust with stakeholders and contributing to a more inclusive, sustainable business environment. The chapter concludes by examining the challenges and opportunities in responsible marketing, offering insights into future trends in the industry.
dc.identifier.doi10.4018/979-8-3693-6685-1.ch006
dc.identifier.endpage193
dc.identifier.isbn979-836936687-5, 979-836936685-1
dc.identifier.scopus2-s2.0-105005386384
dc.identifier.startpage165
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-6685-1.ch006
dc.identifier.urihttps://hdl.handle.net/20.500.12451/14793
dc.indekslendigikaynakScopus
dc.institutionauthorKumcu, Elif Hasret
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofNavigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship
dc.relation.publicationcategoryKitap - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectEthical Technology
dc.titleEmbracing ethical excellence: the journey towards responsible marketing
dc.typeBook Chapter

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