Kitap Koleksiyonu
Bu koleksiyon için kalıcı URI
Güncel Gönderiler
Öğe The role of sound on the future of E-commerce applications using metaverse technologies(IGI Global, 2024) Ciaburro, Giuseppe; Kumcu, Elif HasretIn recent years, the rapid development of Metaverse technologies has revolutionized the e-commerce landscape, introducing immersive and interactive experiences once considered futuristic. This article explores the role of sound in supporting e-commerce applications in the Metaverse. Often an overlooked component in virtual environments, sound plays a crucial role in creating a multi-sensory shopping experience that engages users on a deeper level. This research explores the various ways in which sound can be integrated into Metaverse-based e-commerce applications, including spatial audio, ambient soundscapes, and interactive auditory feedback. It examines how these auditory elements can have a significant impact on user engagement, emotional connection, and overall satisfaction with the virtual shopping experience. Finally, the paper analyses potential challenges and considerations related to the implementation of sound in Metaverse e-commerce applications, such as privacy and accessibility issues.Öğe Embracing ethical excellence: the journey towards responsible marketing(IGI Global, 2024) Kumcu, Elif HasretThe chapter explores the evolution and growing importance of ethical marketing practices, emphasizing the need for corporations to adhere to responsible marketing standards in a rapidly changing landscape. It highlights the role of various organizations, such as NGOs and government agencies, in promoting ethical behavior by addressing exploitative practices and establishing guidelines to protect consumers. The chapter also discusses the critical role of technology in marketing, focusing on data privacy, cybersecurity, and the impact of social media. Case studies, such as Patagonia's sustainability efforts, demonstrate the practical implementation of responsible marketing. Through comprehensive education and communication, companies are urged to integrate ethical conduct into their operations, creating trust with stakeholders and contributing to a more inclusive, sustainable business environment. The chapter concludes by examining the challenges and opportunities in responsible marketing, offering insights into future trends in the industry.
