Corporate advertising at the age of social media

dc.contributor.authorAktan, Ercan
dc.contributor.authorÖzüpek, Mehmet Nejat
dc.date.accessioned13.07.201910:50:10
dc.date.accessioned2019-07-16T08:22:07Z
dc.date.available13.07.201910:50:10
dc.date.available2019-07-16T08:22:07Z
dc.date.issued2017
dc.departmentİletişim Fakültesi
dc.description.abstractAs one of the main issues of public relations, corporate advertising is an important pattern for the companies from the point of ensuring positive communication with their customers and sending image-based messages. Social media, which is one of the important communicational environments, has become a channel with high-level interaction with which the institutions may deliver their corporate advertising to the target group. Social media, which provide symmetrical interaction, may be convenient for increasing the effectiveness of corporate advertising messages and may provide positive contributions to the goodwill of the institutions. In this chapter, the term of corporate advertising with an important public relations aspect for the first thing and then the term of social media are studied, and finally, the benefits of the advertisements which will be held in the social media and their advantages to the corporations are discussed. © 2015, IGI Global. All rights reserved.
dc.identifier.doi10.4018/978-1-4666-8125-5.ch011
dc.identifier.endpage212en_US
dc.identifier.isbn9781466681262 -- 146668125X -- 9781466681255
dc.identifier.scopusqualityN/A
dc.identifier.startpage197en_US
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-4666-8125-5.ch011
dc.identifier.urihttps://hdl.handle.net/20.500.12451/2471
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Effective Advertising Strategies in the Social Media Age
dc.relation.publicationcategoryKitap Bölümü - Ulusalarası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.titleCorporate advertising at the age of social media
dc.typeBook Chapter

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