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Öğe Investigating Social Media Addiction in the Context of Digital Storytelling(IGI Global, 2023) Çakmak, VeyselAbstract Being easy to access and share, social media platforms cause people to spend most of their time in these places. Individuals share pictures, music, and video content in these places; they follow the content shared by others as well. Such appeals of social media lead individuals to become addicted to social media. In this study, social media addiction was evaluated on the basis of the platform, the addicted environment, and the characteristics of the user. In addition, the study is explained with examples, especially on the Instagram platform, through digital storytelling.Öğe Social media use and propaganda techniques: An evaluation of the Ukraine-Russia war(IGI Global, 2023) Çakmak, VeyselPropaganda, which is used to spread an idea or a doctrine, is one of the most effective communication and persuasion tools used from the past to the present. Propaganda passed in the communication process. It was first done face-to-face, and then it took place in writing with the emergence of the printing press. It was made by using mass media such as newspapers, magazines, radio, and television, which were common in the 19th and 20th centuries. When it comes to the 21st century, it is mostly done virtually in an interactive way on social media or digital media, which are Web 2.0 tools. Therefore, a change and transformation are taking place in the techniques of using propaganda in communication with new technologies. With the converged communication technologies, propaganda has been made more effective in recent years. In this study, primarily propaganda and mass media are emphasized. Afterward, the photograph is evaluated as a visual propaganda tool. Finally, the Sputnik News Agency of Russia in the context of the Ukrainian-Russian War is evaluated.Öğe Social media interaction and digital public relations: The example of Turkish green crescent society(Peter Lang AG, 2020) Aktan, Ercan...Öğe Corporate advertising at the age of social media(IGI Global, 2017) Aktan, Ercan; Özüpek, Mehmet NejatAs one of the main issues of public relations, corporate advertising is an important pattern for the companies from the point of ensuring positive communication with their customers and sending image-based messages. Social media, which is one of the important communicational environments, has become a channel with high-level interaction with which the institutions may deliver their corporate advertising to the target group. Social media, which provide symmetrical interaction, may be convenient for increasing the effectiveness of corporate advertising messages and may provide positive contributions to the goodwill of the institutions. In this chapter, the term of corporate advertising with an important public relations aspect for the first thing and then the term of social media are studied, and finally, the benefits of the advertisements which will be held in the social media and their advantages to the corporations are discussed. © 2015, IGI Global. All rights reserved.
