Literature review and discussion on customer loyalty and consciousness
Loading...
Date
2012
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
EuroJournals, Inc
Access Rights
info:eu-repo/semantics/closedAccess
Abstract
In the marketing and consumer behaviors literature, there is a widely accepted assumption that customer loyalty is conscious. In this study the origin of the view that loyalty is a conscious behavior and/or attitude was tried to be reached and the paradoxical situation was tried to be emphasized by giving place to findings and comments that do not support this view as a result of a broad literature review. In line with the purpose, the basic studies within loyalty literature were examined and discussed deeply and the real reason for this conflict was found to be ignoring the fact that loyalty is a result that contains sensuality. As a result the effect of this paradoxical assumption for enterprises and customers were assessed and significant detections were given.
Description
Keywords
Customer Loyalty, Inertia, Inertial Loyalty, Consumer Consciousness
Journal or Series
European Journal of Economics, Finance and Administrative Sciences
WoS Q Value
Scopus Q Value
N/A
Volume
Issue
51
