Serbest veteriner hekimlerin kullandıkları kartvizitler üzerine bir değerlendirme
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Date
2017
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Publisher
Erciyes Üniversitesi
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info:eu-repo/semantics/openAccess
Abstract
Çalışmada serbest veteriner hekimlerin kullandıkları kartvizitlerin değerlendirilmesi amaçlandı. Çalışmanın materyalini 2012-2013 Eğitim-Öğretim yılında Selçuk Üniversitesi Veteriner Fakültesi son sınıf öğrencileri tarafından toplanan kartvizitler oluşturdu. Öğrenciler için kartviziti alınan veteriner hekimlerle ilgili bilgileri işleyecekleri bir form hazırlandı. Bu formlar doğrultusunda Türkiye’nin yedi coğrafi bölgesinin 40 ilinden gelen 462 adet kartvizit örneği incelendi. Kartvizitlerin 435’inin muayenehane, 18’inin poliklinik, dokuzunun da hayvan hastanesinde çalışan; 272’sinin il merkezi, 190’ının ilçede iş yeri olan; 326’sının ağırlıklı olarak çiftlik hayvanlarına, 136’sının pet hayvanları üzerine hizmet veren veteriner hekimlere ait olduğu belirlendi. İncelenen kartvizitlerde kişinin adı, unvanı, muayenehane, poliklinik, hastane adı, adresi ve telefonu gibi, bir kartvizitte yer alması gereken kurumsal nitelikteki bilgilerin yanı sıra haksız rekabete neden olabilecek kavramlara, Türkçe dışı kelimelere, kurumsal kimliğe zarar verebilecek ifadelere, renklere, hayvan figürleri ve logolara yer verildiği tespit edildi. Sonuç olarak serbest veteriner hekimlerin kullandıkları kartvizitlere ilişkin herhangi bir mevzuat düzenlemesi olmadığı ve Türk Veteriner Hekimleri Birliğinin bir örnekliliği sağlama adına etik kuralları belirlemesi gerektiği ileri sürülebilir.
In this study, it was aimed to evaluate the business cards used by the veterinarians. The material of the study included the business cards collected by the final year students of Selçuk University Faculty of Veterinary Medicine in academic year of 2012-2013. A form was generated for the students to process the information related to veterinarians whose business cards have been collected. In accordance with those forms, 462 samples of business cards from 40 provinces in seven regions of Turkey have been analyzed. It was determined that 435 of the business cards were for clinics, 18 of them were for policlinics, and 9 of them were for animal hospitals; 272 of them were in the center of the provinces, 190 of them were in towns; 326 of them belonged to veterinary surgeons who deal with farm animals and 136 of them belonged to the veterinarians who deal with pets. Besides the institutional information such as name and title of the individuals, names and addresses of the clinics, policlinics and hospitals and phone numbers; some concepts which may lead to unfair competition, languages except for Turkish, the expressions, colors, animal figures and logos which may harm institutional identity are analyzed. It may be claimed, in conclusion, that there is no legislative arrangement related to the business cards used by the veterinarians and the ethical rules should be organized by Turkish Veterinary Medical Association in order to provide unity in the field.
In this study, it was aimed to evaluate the business cards used by the veterinarians. The material of the study included the business cards collected by the final year students of Selçuk University Faculty of Veterinary Medicine in academic year of 2012-2013. A form was generated for the students to process the information related to veterinarians whose business cards have been collected. In accordance with those forms, 462 samples of business cards from 40 provinces in seven regions of Turkey have been analyzed. It was determined that 435 of the business cards were for clinics, 18 of them were for policlinics, and 9 of them were for animal hospitals; 272 of them were in the center of the provinces, 190 of them were in towns; 326 of them belonged to veterinary surgeons who deal with farm animals and 136 of them belonged to the veterinarians who deal with pets. Besides the institutional information such as name and title of the individuals, names and addresses of the clinics, policlinics and hospitals and phone numbers; some concepts which may lead to unfair competition, languages except for Turkish, the expressions, colors, animal figures and logos which may harm institutional identity are analyzed. It may be claimed, in conclusion, that there is no legislative arrangement related to the business cards used by the veterinarians and the ethical rules should be organized by Turkish Veterinary Medical Association in order to provide unity in the field.
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Keywords
Hastane, Kartvizit, Muayenehane, Poliklinik, Serbest Veteriner Hekim, Business Card, Clinic, Hospital, Policlinic, Veterinarians
Journal or Series
Erciyes Üniversitesi Veteriner Fakültesi Dergisi
WoS Q Value
Scopus Q Value
Volume
14
Issue
1
