The influence of Turkish TV series on generation Z in South Africa: An exploratory study

dc.authorid0000-0001-5422-1747
dc.authorid0000-0002-1283-821X
dc.authorid0000-0002-0957-1040
dc.contributor.authorCoetzee, Mercia
dc.contributor.authorBaritci, Fatih
dc.contributor.authorBaritci, Zühal Fidan
dc.date.accessioned2025-04-15T06:45:30Z
dc.date.available2025-04-15T06:45:30Z
dc.date.issued2024
dc.departmentİletişim Fakültesi
dc.description.abstractThe worldwide popularity of Turkish TV series has been steadily growing.TV series, which became increasingly popular in geographies close to T & uuml;rkiye, especially in the early 2000s, reached a worldwide reputation in the following years, and this success made positive contributions to public opinion about T & uuml;rkiye. This study examines the popularity of Turkish TV series around the world and T & uuml;rkiye's relations with South Africa within the framework of T & uuml;rkiye's changing African policies in the last quarter century. The aim of the study is to investigate whether Generation Z in South Africa watches Turkish TV series, to determine which series are popular among them, to determine how their perception of T & uuml;rkiye changes after watching these series, and to contribute to the academic literature on T & uuml;rkiye's soft power in South Africa. For this purpose, semi-structured interviews were conducted with audiences from various ethnic groups and genders living in different cities in South Africa. The study clearly showed that the participants generally had positive impressions about T & uuml;rkiye's culture, nature, fashion and people through Turkish TV series. Moreover, many expressed a desire to visit T & uuml;rkiye based on information from Turkish TV series, indicating a positive change in perceptions among Generation Z in South Africa.
dc.identifier.doi10.26650/CONNECTIST2024-1508303
dc.identifier.endpage60
dc.identifier.issn2636-8943
dc.identifier.startpage35
dc.identifier.urihttps://dx.doi.org/10.26650/CONNECTIST2024-1508303
dc.identifier.urihttps://hdl.handle.net/20.500.12451/13040
dc.identifier.volume67
dc.identifier.wos001421323700004
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.institutionauthorBaritci, Fatih
dc.institutionauthorBaritci, Zühal Fidan
dc.institutionauthorid0000-0002-1283-821X
dc.institutionauthorid0000-0002-0957-1040
dc.language.isoen
dc.publisherİstanbul Üniversitesi
dc.relation.ispartofConnectist: Istanbul University Journal of Communication Sciences
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectTV Series
dc.subjectTürkiye
dc.subjectSouth Africa
dc.subjectPerception of Türkiye
dc.subjectSoft Power
dc.titleThe influence of Turkish TV series on generation Z in South Africa: An exploratory study
dc.typeArticle

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