Advergamers: New advertising fans of the digital age

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dc.contributor.authorÇakmak, Veysel
dc.date.accessioned13.07.201910:50:10
dc.date.accessioned2019-07-16T09:17:55Z
dc.date.available13.07.201910:50:10
dc.date.available2019-07-16T09:17:55Z
dc.date.issued2017
dc.departmentİletişim Fakültesi
dc.description.abstractDigital game world consists of limitless number of interactive platforms which appeal to the dreams of the players and where they feel comfortable. Especially young individuals are grown up under the influence of those platforms such as computers, television, mobile phones, and tablet pc. On the contrary to the generally known game addictiveness, it is a motivating instrument which develops their imaginary. Digital games are the virtual environments where their imagination develops. Digital games are the virtual environments where people form an interaction with computers or each other through a program. The player may play games against the computer by himself as well as he may play against other people in any region of the world. As seen in every field, advertising has also found a wide publicity in this field. In this study, the advergames and their interactions with game advertisement narration will be discussed.
dc.identifier.doi10.4018/978-1-5225-2373-4.ch005
dc.identifier.endpage95en_US
dc.identifier.isbn978-1-5225-2374-1; 978-1-5225-2373-4
dc.identifier.startpage79en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-2373-4.ch005
dc.identifier.urihttps://hdl.handle.net/20.500.12451/4813
dc.identifier.wosWOS:000404737400007
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofNarrative Advertising Models And Conceptualization İn The Digital Age
dc.relation.ispartofseriesAdvances in Marketing Customer Relationship Management and E-Services (AMCRMES) Book Series
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.titleAdvergamers: New advertising fans of the digital age
dc.typeArticle

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