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Öğe The green brand equity in terms of environment and sustainability(Peter Lang AG, 2019) Uygun, Mutlu...Öğe Effect of financing resources on profit, investment, and firm value: comparison of BIST and NYSE(Peter Lang AG, 2020) Altın, Hakan; Süslü, CemilThe effect of financing resources on the companies' profitability, investments, and market values are investigated for the BIST industrial companies operating in Turkey, representing the Industrial Index and companies operating in the NYSE Industry Index, representing American industrial companies. Logarithmic models are used to achieve this aim, and the period of the study is between 2016 and 2018. As a result of the models used, it is seen that effect of financing resources on profitability, fixed investments, and market value for industrial index companies of Turkey stock market and industrial index companies of American Stock market have shown to give mixed results.Öğe Fuzzy inference system in sustainable supplier(De Gruyter, 2020) Umarusman, Nurullah; Hacıvelioğulları, TurgutNowadays, businesses focus on sustainable supply chain management to gain economic, environmental, and social benefits. In reference to the criteria determined, selecting sustainable suppliers for the three dimensions of sustainability and for the companies operating in different sectors from these dimensions enables the business to become stronger in the market. In this study, sustainable supplier selection criteria were classified as quantitative and qualitative using the information obtained from the literature research. Later, by comparing Dickson's criteria with Ghoushchi's criteria, Dickson's criteria were classified within the framework of triple bottom line. The solution to the sustainable supplier selection problem of a business that produces sustainable agricultural machines in Turkey using criteria selected from the classification was performed with Mamdani-type fuzzy inference system.Öğe The rise of islamic luxury: current trends(IGI Global, 2020) Aytaç, Muhammed BilgehanAs one of the essential elements of culture, the role of religiosity in consumer behavior has long been established and number of consumer research on Muslim individuals has been increasing rapidly in recent years. With the rapid increase of the Muslim population and the developing welfare level of the Islamic countries, it is observed that Islamic luxury consumption has also become widespread too. In this chapter, it is aimed to determine the conceptual framework of Islamic luxury consumption together with current trends. Three halal concepts which are considered as include more explicit examples of Islamic luxury are chosen and analyzed: halal fashion, halal cosmetics, and halal tourism. Throughout the text and in the conclusion part, it is aimed to create insights for marketers who interested in Islamic luxury.Öğe Spiritual consumption as a rising trend in consumer psychology(Verlag Peter Lang AG, 2020) Uygun, Mutlu; Güner, Ebru...
