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Öğe Big data analytics and artificial intelligence for metaverse practices in business(IGI Global, 2024) Gülpınar Demirci, VildanThe metaverse offers users a combination of the physical and virtual worlds. Companies have entered the metaverse by offering virtual products such as virtual NFTs and virtual services such as concerts/games. One of the major drawbacks of the metaverse for marketers and data scientists is the collection and analysis of huge amounts of complex and sensory data from the metaverse. Companies are taking advantage of big data analytics and artificial intelligence applications to gain valuable business insights from the dynamic data flow of the metaverse. In this chapter, the authors focus on the adaptation of techniques used in the analysis of digital data, especially social media, to metaverse areas. It is suggested to adapt artificial intelligence applications such as machine learning, deep learning, and neural networks used in the analysis of digital data, as well as techniques such as netnography used in qualitative social media research to metadata applications. In the study, metaverse applications of different brands are included in order to guide businesses.Öğe Practices of netnography and mixed quantitative data analysis methods in experiential marketing(IGI Global, 2022) Gülpınar Demirci, VildanAdvancements in digital areas resulted in an opportunity for consumers to share their experiences in easy, quick, and through various means. Experiential marketing research focuses on how to get consumer insights from product and service experiences of consumers on social media and how to transform these insights into profits for companies. This chapter discusses the netnography technique based on the gathering and interpretation of posts of consumers shared about their product/service experiences in digital environments and the marketing practices of this technique. On the other hand, considering the volume and variety of data that are increasing in digital areas, it also dwells on the practical benefits of the use of mixed research models that would allow getting benefit from both the in-depth information potential offered by the lithography technique and the dynamic structure of quantitative data analysis techniqueÖğe Patent, utility model, and economic growth(Springer Science and Business Media Deutschland GmbH, 2021) Canberk Buluş ,Gökay; Bakırtaş, İbrahimThe main purpose of this study is to examine the impact of patent rights and utility model on both economic growth and firm performance. The research hypothesis is tested using the Generalized Method of Moments (GMM) technique. Empirical findings imply that the impact of intellectual property rights protection on economic growth depends upon the level of development. While patent protection positively effect on economic growth for developed countries, utility model protection positively effect on economic growth for developing countries. Using Turkish firm-level data as a case study, analysis results show that patent protection and utility model do not contribute to firm performance in Turkey.Öğe The relationship between foreign direct investment and employment: The case of the balkan countries(Peter Lang AG, 2017) Baltacı, Nuri; Kargı, Bilal; Beken, Gülçin H.; Özdemir, Zekai...Öğe A research about labor force participation rate and growth data(Peter Lang AG, 2017) Kargı, Bilal...
