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    The impact of destination image on destination recommendation
    (Zonguldak Bülent Ecevit Üniversitesi, 2019) Pektaş, Fatih; Güneren, Ebru; Tepavcevic, Jelena
    Increasing tourism expenditures play important role in the economies of countries especially developing ones. Therefore destinations which want to attract more tourists should consider what factors affect people’s travel decision-making process. Destination recommendation is one of the most efficient noncommercial information sources on travel decision-makingprocess. The impact of destination recommendation on travel decision is important as much asthe factors that construct the destination recommendation. It is considered that destination image, which is one of the most efficient determinant on destination choice process, has an effecton destination recommendation. Thus, in this research the impact of destination image on destination recommendation is investigated through foreign visitors who traveled to Cappadocia,Turkey. The research results show that destination image affects destination recommendation.