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Öğe Gender differences in perceptions of work experiences and service quality provided by front-line service workers in four- and five- star hotels in Turkey: A research note(2013) Koyuncu, Mustafa; Burke, Ronald J.; Ashtakova, Marina; Eren, Duygu; Çetin, HayrullahTwo studies considered possible gender differences in work experiences and service quality behaviors of front-line service employees working in hotels in Turkey.. The first study examined perceptions of servant leadership provided by their supervisors/managers and worker's reports of service quality provided to clients by their hotels of male and female front line workers employed in four- and five -star hotels. Data were collected from 221 front-line employees, 122 males and 82 females, a 37% response rate, using anonymously completed questionnaires. Previously developed and validated measures of servant leadership (Liden, Wayne, Zhao & Henderson, 2008) and service quality (Parasuraman, Zeithaml & Berry, 1998) were used and both were found to be highly reliable in this study. Males and females were similar on five personal demographic items. Males tended to report higher levels (p<.10) on two dimensions of servant leadership (Emotional support, Conceptual skills) than did females. In addition, males rated the quality of service provided higher on three dimensions (Tangibles, Reliability, Responsiveness, and tended top rate the quality of service higher on the composite score (p<.10) than did females. The differences on perceptions of service quality might be attributed to the departments in which males and females were more likely to work, males tended to work in departments having greater direct client contact. The second investigation examined gender differences in levels of service rewards provided by their hotels and employees engaging in in three prosocial service behaivors:estra0role, role prescribed, and cooperation (Bettencourt & Brown, 1997). Data were collected from241` employees, 151 males and 88 females working in 18 different hotels in the Cappadocia region, using anonymously completed questionnaires, a 60% response rate. There were no differences in perceptions of service rewards or in prosocial behaviors. In essence, male and female front-line service workers generally indicated more similar than different appraisals of their work experiences in both investigationsÖğe Otel işletmelerinde içsel pazarlama uygulamalarının işgörenlerin hizmet verme yatkınlığı ve olumlu sosyal davranışları üzerine etkisi: Nevşehir örneği(Sidas Medya Ajans Tanıtım Danışmanlık Ltd. Şti., 2017) Çullu Kaygısız, Neşe; Eren, DuyguBu çalışmanın amacı, otel işletmelerinde içsel pazarlama uygulamalarının işgörenlerin hizmet verme yatkınlığı ve olumlu sosyal davranışları üzerindeki etkisini ortaya koymaktır. Bu amaçla içsel pazarlamanın bağımsız değişken olduğunu, hizmet verme yatkınlığı ve olumlu sosyal davranışların ise bağımlı değişken olduğunu içeren bir model önerilmiş ve bu model çoklu regresyon analizi ile test edilmiştir. Araştırmada kullanılan veriler, dört ve beş yıldızlı otel işletmelerinde çalışan işgörenlere uygulanan anket yoluyla toplanmış ve verilerin analizi için merkezi eğilim ölçüleri, korelasyon ve regresyon gibi istatiksel analizler kullanılmıştır. Araştırma sonucunda otel işletmelerinde içsel pazarlama uygulamalarının yaygın olduğu, işgörenlerin olumlu sosyal davranışlar sergilediği ve hizmet verme yatkınlıklarının yüksek olduğu tespit edilmiştir. Ayrıca otel işletmelerindeki içsel pazarlama uygulamalarının işgörenlerin hizmet verme yatkınlığı ve olumlu sosyal davranışları üzerinde belirleyici bir etkisi olduğu ortaya çıkmıştır.Öğe Service rewards and prosocial service behaviours among employees in four and five star hotels in Cappadocia(Routledge, 2014) Eren, Duygu; Burke, Ronald J.; Astakhova, Marina N.; Koyuncu, Mustafa; Çullu Kaygısız, NeşeConsiderable research evidence has emerged demonstrating a link between aspects of organizational culture and employee behaviour. The present investigation examined the association of levels of service rewards perceived by service employees working in four- and five-star Turkish hotels to be provided by their organizations, and employees engaging in prosocial service behaviours. Data were collected from 241 employees working in 16 different hotels in Cappadocia, Turkey, using anonymously completed questionnaires, with a 60% response rate. Respondents rated both levels of prosocial service behaviours and levels of service rewards provided to them by their hotels as relatively high. Personal demographic characteristics were weak and inconsistent predictors of both prosocial service behaviours and perceptions of service rewards. Service rewards, controlling for personal demographics, were strong and consistent predictors of the three prosocial service behaviours studied here. © 2014 Taylor & Francis.Öğe The impact of prosocial behaviors of employees on service quality in hotel businesses: Case of Nevşehir(Anatolia:?Turizm Araştırmaları, 2014) Eren, Duygu; Çullu Kaygısız, NeşeThe purpose of this study is to determine the level of prosocial behaviors of hotel employees and to investigate the impact of prosocial behaviors of hotel employees on service quality. In line with the purpose of the study, a causal model consisting of prosocial behavior as independent variable and service quality as dependent variable was offered and the model was tested with multiple regression analysis. Previously developed scales were employed in order to measure prosocial behaviors and service quality. Purposive sampling was used and four and five star hotels’ employees in Nevşehir were included in the field research. Data were gathered from hotel employees with the help of a questionnaire. As a result of the research hotel business employees’ prosocial behaviors were found to be high. In addition, prosocial behaviors were found to have a decisive impact on the service quality
