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    The influence of Turkish TV series on generation Z in South Africa: An exploratory study
    (İstanbul Üniversitesi, 2024) Coetzee, Mercia; Baritci, Fatih; Baritci, Zühal Fidan
    The worldwide popularity of Turkish TV series has been steadily growing.TV series, which became increasingly popular in geographies close to T & uuml;rkiye, especially in the early 2000s, reached a worldwide reputation in the following years, and this success made positive contributions to public opinion about T & uuml;rkiye. This study examines the popularity of Turkish TV series around the world and T & uuml;rkiye's relations with South Africa within the framework of T & uuml;rkiye's changing African policies in the last quarter century. The aim of the study is to investigate whether Generation Z in South Africa watches Turkish TV series, to determine which series are popular among them, to determine how their perception of T & uuml;rkiye changes after watching these series, and to contribute to the academic literature on T & uuml;rkiye's soft power in South Africa. For this purpose, semi-structured interviews were conducted with audiences from various ethnic groups and genders living in different cities in South Africa. The study clearly showed that the participants generally had positive impressions about T & uuml;rkiye's culture, nature, fashion and people through Turkish TV series. Moreover, many expressed a desire to visit T & uuml;rkiye based on information from Turkish TV series, indicating a positive change in perceptions among Generation Z in South Africa.