Yazar "Ciaburro, Giuseppe" seçeneğine göre listele

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    Öğe
    Improving acoustic comfort in indoor environments esing eco-sustainable furnishings based on sheep's wool
    (International Institute of Acoustics and Vibrations, 2024) Ciaburro, Giuseppe; Kumcu, Elif Hasret; Iannace, Gino
    Eco-sustainable materials reduce environmental impact by limiting the use of non-renewable natural resources and the generation of toxic waste, thus contributing to the conservation of ecosystems and the mitigation of climate change. Furthermore, eco-sustainable materials demonstrate a concrete commitment to sustainability, increasing the appeal of a brand towards consumers that are sensitive to environmental issues Companies that adopt such materials often enjoy a better reputation and greater customer loyalty Natural fibers are emerging as a viable choice for sound-absorbing panels in construction because they exhibit favorable thermal and acoustic absorption characteristics, non-toxic nature, and abundant availability. In this study, the use of sheep’s wool fibers as a sound absorption material is specifically explored through measurement and discussion of the absorption coefficient of samples with varying depth. Furthermore, the opportunity of utilizing commercial woven with various types of wool for sound absorption structures, to achieve this, modelled application of wool tapestries are placed at varying distances from a fixed back barrier. This study demonstrates significant sound absorption in specific frequency ranges, conditional on the strength of the rear cavity, affirming the suitability of wool tapestries for tailor-made acoustic interventions. The research highlights the returns of using sheep wool in environmental acoustic applications, demonstrating how the acoustic correction of an environment with the use of material based of sheep’s wool provides results comparable to those of artificial materials traditionally used.
  • [ X ]
    Öğe
    Using soundscape to design branded environments
    (IGI Global, 2024) Ciaburro, Giuseppe; Kumcu, Elif Hasret
    This study examines the implementation of soundscape in shopping centers for amplifying the branding experience, generating a distinctive and immersive atmosphere dubbed Brandscape. Visual aesthetics historically influenced commercial venue layout and branding, but recent discussions emphasize sound's impact on consumer attitudes and buying behaviors. Integrating soundscape elements into shopping centers provides a distinctive approach to creating a memorable brand identity. By purposefully crafting the acoustic atmosphere, vendors can evoke emotions, reinforce brand ideals, and cultivate a deeper connection with their target customers. Our study delves into the key principles of effective Brandscape design through the integration of soundscape in shopping centers. The study examines the psychological effect of sound on consumer behavior and investigates how different auditory stimuli can impact mood, arousal, and attention. Furthermore, it emphasizes the significance of preserving coherence between the brand's visual identity and the chosen soundscape, resulting in a unified and all-encompassing sensory encounter for consumers.